Multistudio - Sporting KC Headquarters

A Two-Level Journey: Sporting to the World / The World of Sporting

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The upper level serves as a visitor-facing arrival sequence and curated tour designed to tell the story of Sporting to the World. High-impact graphics, branded storytelling moments, and immersive visual cues articulate Sporting KC’s mission, heritage, and ambition, creating an iconic first impression for guests and partners.

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Below, The World of Sporting supports the organization's daily operations. Workstations, focused meeting spaces, and team-oriented amenities create a high-functioning environment where collaboration and productivity intersect.

A giant light oak staircase connects the upper and lower levels of the workspace.

Connecting these two environments is a stadium-inspired gathering stair—One Sporting Way. Wrapped in Sporting-blue confetti and inscribed with mission- and values-driven language along the risers, the monumental stair functions as circulation and ritual space. It has become a setting for announcements, celebrations, and shared moments that unite the organization.

A team member works on the giant staircase connecting the upper and lower levels. The upper wall is adorned with graphics mimicking shapes from a soccer pitch.

Design Drivers

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Two core ideas anchored the project:

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One Sporting Way—Unifying players, fans, and associates under a shared cultural identity.
Elevating the Sporting Brand—Bringing the same expressive, confident visual language found in the stadium and in public-facing moments into the workplace itself. Sporting’s brand is strong in the world; this project made it strong at home.

Chairs and sofas are grouped into a seating area in the lower offices with open-air access into the upper level area.

Storytelling Through Materials and Ceremony

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Sporting KC’s unique club culture is translated into a spatial experience through signature moments woven throughout the headquarters:

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Boot Wall: An installation crafted from Adidas cleats creates a dimensional pattern of the brand’s iconic diamond shape, and provides an unexpected expression of partnership, craft, and culture.

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Graphic Pitch Wall: Abstracted iconography drawn from the sport itself, pitch linework, cleat undersides, and stadium geometry, establishes a graphic language across the visitor path.

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Stadium Origin Story: Large scale stadium photography and frosted elevations of the stadium facility appear across conference rooms, connecting the workplace environment to the stadium architecture and fan experience.

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Supporter Scarves Installation: Inspired by an organic behavior in Sporting’s former office, supporter scarves were reimagined at an architectural scale as oversized textile drapes. While the final installation evolved, the idea sparked a cultural ripple effect—most notably when the “man of the match” began wearing one of the giant scarves during media interviews. A special moment where an environmental graphic launched a unique new cultural ritual for the team.

An installation crafted from dark blue Adidas cleats creates a unique textural motif against a dark blue wall.

Collaboration as a Competitive Advantage

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A close partnership with Sporting KC’s in-house design team was central to the project’s success. Their stewardship of the brand enabled a fluid and iterative creative exchange—sharing stadium graphics, refining concepts in real time, and evolving the visual palette to grow with the new space. This collaboration ensured the final environment felt unmistakably like Sporting KC.

A Headquarters That Works—and Works Hard

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Today, Sporting Kansas City’s headquarters is a cultural anchor. Associates feel energized, visitors experience a setting in continuity with the match day stadium experience, and partners are exposed to the full professionalism of the Sporting KC brand. The workplace expresses One Sporting Way not only through what people see, but through how they connect and belong.

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