Green Thread

Aramark’s sustainability platform, Green Thread, communicates the company’s dedication to responsible sourcing, waste minimization, operational efficiency, and transportation management. To further strengthen and expand these initiatives, Aramark partnered with Multistudio’s Brand Experience team to refresh the platform’s visual identity and communication strategy.

The team began by refining brand strategy and positioning, shaping an updated message and voice that highlights Aramark’s deep-rooted commitment to sustainability. The revitalized identity package includes are fined logo, a custom icon set, and supporting graphic elements that visually define each of the platform’s four sustainability focus areas.

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To ensure consistency across diverse locations, Multistudio’s Brand Experience team developed an integrated communication and signage system. This dynamic framework provides a clear, structured way to share sustainability initiatives—from overarching platform messaging to site-specific programs and events—reinforcing Aramark’s sustainability mission at every touchpoint.

All elements were compiled into a comprehensive brand standards manual, guiding application across Higher Education, K-12, Business Dining, Healthcare, Sports & Entertainment, and Leisure. Today, Green Thread stands as a unified, impactful expression of Aramark’s environmental responsibility.